Serval, the enterprise service management and automation platform, today announced a $150 million Series C led by Sequoia, valuing the company at $3 billion. The round brings Serval’s total funding to $277 million and includes participation from existing investors Elad Gil, Evantic, First Round, General Catalyst, and Redpoint, and new investors Conviction and Headline.

The round is Serval’s third in 12 months, following a $75 million Series B in December 2025 and its Series A announcement in October 2025. Serval will use the new capital to answer what it sees as the defining question for the enterprise in the AI era: what happens when every department can use AI the way software engineers do? AI coding tools have already transformed how engineering teams work, and Serval is bringing that same power to the rest of the company.

Serval is investing heavily in Catalyst, its automation agent, so employees in IT, HR, Finance, Security, Legal, and beyond can automate work, with no engineering background required. It is also launching ProServal, a professional services arm that will place more than 100 Automation Engineers inside the world’s most complex organizations to redesign how those organizations run.

“Serval kills tedious work so people can focus on what matters. Everyone experiences some sort of friction in their day-to-day life that blocks their productivity and drains their joy,” said Alex McLeod, co-founder and CTO of Serval. “Serval gives all employees, beyond just engineers, a powerful code generation tool that allows them to automate their least fulfilling work.”

Success with large enterprise customers

Serval has doubled annual recurring revenue (ARR) each quarter since the Series B, driven by adoption among some of the largest companies in the world. In the last few months alone, Serval has onboarded two Fortune 20 customers to deploy automations organization-wide. Other customers include Fox Corporation, WPP, Live Nation, and Ramp. Most customers go live within 30 days.

Serval’s main competitor is legacy platform ServiceNow, which has long been the unchallenged incumbent in the enterprise service management space. Large enterprise customers are committing to a full rip-and-replace of their legacy platforms in favor of Serval. One example of this is an auto manufacturer that successfully transitioned from ServiceNow to Serval in just 45 days. The transition included IT Service Management (ITSM), Configuration Management Database (CMDB), Hardware Asset Management (HAM), and Software Asset Management (SAM) modules, alongside a long tail of workflow automation across departments.

“Serval is winning over major enterprises, becoming their system of record, and taking on their most critical workflows,” said Anas Biad, partner at Sequoia. “Jake, Alex, and the team have earned the trust of some of the world’s most complex organizations, and they’re building the platform those enterprises are running on.”

“Serval makes it easy for teams to automate the everyday work that slows them down. We’ve seen customers start in IT and quickly bring that automation into HR, Finance, and Legal,” said Pat Grady, partner at Sequoia. “It gives people the tools to build better workflows and get time back for more valuable work.”

The rise of the Automation Engineer

Getting AI adopted across an organization remains the biggest challenge in large enterprises. Serval’s professional services team, ProServal, will hire more than 100 Automation Engineers over the next 12 months to close that gap.

Serval Automation Engineering breaks from how implementation and delivery teams have traditionally been built. Legacy enterprise software has long relied on large teams of traditional consultants, valued for years spent mastering a single platform. Serval is hiring for slope instead of tenure: fast-learning, AI-native technical builders who use the latest tools by default. Roughly half will be recent graduates, trained through a four-week Serval program. Embedded inside large enterprises, they learn how work really flows across teams, decide what to automate next, and build automations in days, not quarters.

“The best people for this job are the ones who’ve grown up building with AI,” said Jake Stauch, co-founder and CEO of Serval. “We’re putting them inside the world’s most complex organizations, beside the teams who know how the legacy processes really work, to redesign those processes with AI at the center. Nobody has ten years of experience doing this, because two years ago the tools didn’t exist. We’re pioneering this role, and we’re hiring a hundred people to do it.”

Continued growth and hiring goals

In the last 12 months, Serval has grown its team by 10x. Serval is continuing to hire with plans to add more than 500 people across all functions, including the Automation Engineers, and is opening offices in New York City, London, Austin, and more. Find more information about open roles here.

About Serval

Serval is the AI-native enterprise service management platform that automates the work legacy IT service management tools only track. Its AI agents build the automations that power employee support, then resolve requests against them instantly, so any team can automate their own work inside one governed platform. Companies including Fox, Live Nation, Notion, Ramp, and Lucid Motors run on Serval. Headquartered in San Francisco, Serval has raised $277 million from investors including Sequoia Capital, Redpoint Ventures, First Round, and General Catalyst, most recently a $150 million round valuing the company at $3 billion. Learn more at serval.com.

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