Organizations can now connect systems, data and processes to improve visibility, reduce manual work and apply automation and AI to create practical business value

BOISE, Idaho, Oct. 27, 2026 /PRNewswire/ — Sorren, a Top 50 national tax, accounting and advisory firm, today announced the launch of Digital Advisory, a new practice designed to help organizations make better technology decisions, modernize business systems and turn technology investments into measurable business outcomes.

Organizations across industries are facing outdated systems, disconnected data, manual processes, increasing integration complexity and growing pressure to adopt automation and AI. While these challenges are often viewed as technology issues, they can have broader implications for business performance, growth and decision-making.

Digital Advisory helps organizations navigate growth, outdated systems, disconnected data, inefficient processes and major business transitions by combining business-process understanding, industry specialization, technology strategy and implementation expertise. Initially focused on construction, healthcare, manufacturing and distribution, the practice helps clients align technology decisions with broader operational and business objectives. Clients can address challenges ranging from outgrowing legacy systems and improving reporting to integrating applications, reducing manual work and identifying practical opportunities for AI and automation.

Digital Advisory services include:

• Digital assessments and modernization roadmaps
• ERP and business-system evaluations and selection assistance
• ERP and connected-system implementations
• Business process automation and applied AI
• Project management and optimization

Leading the Digital Advisory practice is Chad Back, who joins Sorren as Managing Partner of Digital Advisory. With more than three decades of operational and technology leadership experience, he has helped organizations navigate technology strategy, ERP and CRM transformations, implementations and technology optimizations, partnering with business leaders to align technology decisions with operational needs and long-term business objectives.

“Technology decisions are ultimately business decisions,” said Chad Back, Managing Partner of Digital Advisory at Sorren. “Our role is to help clients start with the business problem, make informed technology decisions, and then carry those decisions through implementation and ongoing improvement.”

“The launch of Digital Advisory expands our firm’s ability to address the increasingly interconnected business and technology needs of our clients,” said Josh Tyree, CEO of Sorren. “Technology is now part of nearly every major business decision our clients make. Digital Advisory brings technology expertise into the broader business conversation, giving clients practical guidance that considers where their organization is today and where they want it to go.”

By connecting technology strategy and implementation with Sorren’s broader tax, accounting and advisory capabilities, Digital Advisory expands the firm’s ability to support clients as they grow, modernize and navigate increasingly complex business environments.

About Sorren
Sorren is a Top 50 national tax, accounting, and advisory firm focused on delivering integrated solutions through a combination of local relationships and national scale. Now with nearly 1,100 professionals across the United States and 300 team members throughout India, Philippines and St. Lucia, Sorren has deep industry specialization in sectors including nonprofit, construction, healthcare, real estate, and government, providing clients with the expertise and resources needed to navigate an increasingly complex business environment.

© 2025 “Sorren” is the brand name under which Sorren CPAs, P.C. and Sorren, Inc. and its subsidiary entities provide professional services. Sorren CPAs P.C. and Sorren, Inc. and its subsidiary entities practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations, and professional standards. Sorren CPAs P.C. is a licensed independent CPA firm that provides attest services to its clients, and Sorren, Inc. and its subsidiary entities provide tax and business consulting services to their clients. Sorren, Inc. and its subsidiary entities are not licensed CPA firms. SORREN^® and the S Logo^® are registered trademarks of Sorren, Inc.

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SOURCE Sorren Inc.