AiPower Corp., a division of Senci Power USA Inc., to Relaunch Iconic TecumsehPower and Snow King Brands for 2026-2027 Snow Season
OLIVE BRANCH, Miss., Oct. 13, 2026
Press Release Disclaimer: This is a press release distributed through the XPR Media network. It has not been independently verified by our newsroom.

![]()
AiPower Corp., a division of Senci Power USA Inc., to Relaunch Iconic TecumsehPower and Snow King Brands for 2026-2027 Snow Season
PR Newswire
OLIVE BRANCH, Miss., Oct. 13, 2026
OLIVE BRANCH, Miss., Oct. 13, 2026 /PRNewswire/ — TecumsehPower and Snow King, two legendary names in outdoor power equipment, are returning to the North American market in Q4 2026. Through an exclusive agreement with AiPower Corp., the brands will once again be available to retailers, distributors, and OEM partners. The relaunch will feature engines and finished gas-powered equipment, with a strong initial focus on snow removal products.

“TecumsehPower helped define the snow equipment category for generations,” said David Wei, President of AiPower Corp, North America. “We’re excited to relaunch these heritage brands by blending their proven legacy with modern engineering and manufacturing excellence to deliver dependable, high-performance outdoor power equipment for today’s users.” James Grafft, owner of Certified Parts said, “Our new partnership will continue to build the brand(s) presence through our loyal customers, distributors, and servicing dealers.”
TecumsehPower traces its roots to 1895, when the company began as the John Lauson Tractor Company and produced its first engines that year. It later became renowned for high-quality 2- and 4-cycle engines sold under the Lauson Power Products and TecumsehPower names. At its peak, TecumsehPower engines powered the majority of snow blowers in North America, earning a reputation for exceptional cold-weather starting and reliable performance across major equipment brands.
The new agreement encompasses TecumsehPower, Snow King, and Lauson brands, covering both engines and complete outdoor power equipment. The flagship offering will be Snow King–branded snow blowers equipped with TecumsehPower engines.
Product development is underway, with commercial availability planned for the 2026–2027 snow season. The lineup will expand beyond snow equipment to include additional chore and utility tools, while TecumsehPower engines will also be offered to OEM partners.
The return of these iconic brands brings strong legacy recognition and credibility to the outdoor power equipment (OPE) industry, providing retailers and distributors with trusted names that resonate with consumers in the snow, lawn, and garden categories.
For more information on the new product launches or distribution opportunities, contact support@a-ipower.com.
About the Companies
TecumsehPower is currently part of Certified Parts Corporation in Janesville, Wisconsin, where it continues its long legacy in small engine production and support.
Senci, founded in 1990, is a global leader in power equipment manufacturing and one of the world’s top producers of portable generators. Its U.S. brand, AiPower (established in 2011), is supported by R&D centers in China and the United States, manufacturing in Vietnam, and U.S.-based assembly and distribution.
View original content to download multimedia:https://www.prnewswire.com/news-releases/aipower-corp-a-division-of-senci-power-usa-inc-to-relaunch-iconic-tecumsehpower-and-snow-king-brands-for-20262027-snow-season-302907303.html
SOURCE AiPower Corp.



