The Sports Facilities Companies Announces First National Sponsorship Deal with BSN SPORTS
National partnership will provide participating SFC venues with new equipment, apparel, team shop solutions, and
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National partnership will provide participating SFC venues with new equipment, apparel, team shop solutions, and customized program support
Clearwater, FL (PRUnderground) September 10th, 2026
The Sports Facilities Companies (SFC), a leading operator and partner in the sports, recreation, wellness, and events industry, today announced a national partnership with BSN SPORTS, a national marketer, manufacturer, and distributor of team sports apparel, equipment, and uniforms in the United States.
The partnership brings together two organizations united by the belief that sports create stronger communities and more opportunity for athletes. SFC’s growing network of more than 140 managed and supported venues and BSN SPORTS’ longstanding commitment to serving coaches, schools, clubs, colleges, and athletic programs will create new value for facilities, programs, events, and the people they serve.
Through an opt-in structure, eligible SFC venues will have access to BSN SPORTS equipment, apparel, team shop solutions, customized program support, and brand activations. The partnership is designed to help facilities enhance programming, elevate the guest experience, and expand access to the resources that help athletes and communities thrive.
“BSN SPORTS and SFC share a deep belief in the power of sport to bring people together and strengthen communities,” said Ashley Whittaker, Chief Marketing Officer for SFC. “By combining SFC’s national platform with BSN SPORTS’ leadership in team sports, we can create meaningful value for our venues, clients, athletes, families, and partners–and help more communities realize the full potential of their sports and recreation destinations.”
SFC welcomes nearly 30 million guest visits annually across its venue network, giving BSN SPORTS a powerful pathway to support athletes, coaches, families, and communities in markets nationwide. The national partnership also supports tailored local activation, allowing participating facilities to access resources and programs that reflect their distinct needs.
“Coaches are the Heart of the Game, and they need strong partners around them to create the experiences that help young athletes succeed,” said Avery Jessup, Chief Commercial Officer at BSN SPORTS. “SFC brings together a remarkable national network of community destinations where coaches, athletes, and families come together. This partnership gives BSN SPORTS a meaningful way to support those leaders with the products, resources, and service that let them stay focused on the people and programs they lead.”
To learn more about SFC, visit sportsfacilities.com.
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Contact: CMO, Ashley Whittaker
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Company: Sports Facilities Companies
About The Sports Facilities Companies (SFC)
The Sports Facilities Companies (SFC) is the nation’s leading resource for the planning, development, and management of sports, recreation, golf, ice, aquatics, fitness, wellness, and events facilities. SFC helps community leaders and developers create places that bring people together, improve quality of life, and deliver measurable, lasting results. As a turnkey partner, SFC supports projects from early planning, feasibility, and program development through professional facility management and high-performing operations.
SFC’s integrated platform includes the Power Wellness and Spirit Golf Management brands, expanding its ability to serve communities across recreation, health, wellness, and outdoor assets. With more than 140 venues and approximately 7,500 team members across its network, SFC welcomes nearly 30 million guest visits and generates more than $1 billion in annual economic impact each year. To learn more, visit sportsfacilities.com.
About BSN Sports
BSN SPORTS is a leading marketer, manufacturer, and distributor of team sports apparel, equipment, and uniforms in the United States. Since 1972, the company has served coaches, schools, clubs, colleges, and athletic programs with customized product solutions, trusted brand partnerships, and dedicated support designed to simplify purchasing and elevate the athlete experience. BSN SPORTS offers apparel, equipment, team shop solutions, and custom program support for organizations nationwide, and is part of Varsity Brands.
