T-Mobile (NASDAQ: TMUS) is bringing its Formula 1 regional partnership to life at the intersection of performance and culture. At one of the world’s most exciting and demanding live events, the network helps the race run smarter and gives fans and members more ways to experience it.

Those same demands make the Las Vegas Grand Prix a proving ground, giving T-Mobile a place to put America’s most advanced 5G network to work, test new capabilities at scale and help shape how connectivity powers the next generation of live experiences.

“F1 in Vegas is where performance becomes culture. Everything is happening at full speed, on and off the track, with fans tuned in from around the world,” said Lucy McLellan, Executive Vice President and Chief Brand & Communications Officer at T-Mobile. “This is exactly the kind of environment where we can put our network to work at scale and see that impact carry through the entire experience, from how the race runs and how fans experience it to how we put our members inside the action. We’re in T-Mobile’s next era of disruption, with a network capable of doing things we wouldn’t have imagined even a year ago. Formula 1 is exactly the kind of partner that keeps us pushing further.”

A Track Record of Partnership and Innovation

  • See the Race from New Angles. Fans watching around the world will get sweeping new views from across the track and T-Mobile Zone at Sphere, bringing them deeper into the race. T-Mobile will support with more than 20 5G-connected devices, including drones and roaming cameras, using 5G on Demand and network slicing from T-Mobile Advanced Network Solutions (ANS). The ANS setup can reach places traditional cables and production trucks can’t easily go, bringing viewers a part of the action that would otherwise be difficult to capture with traditional wired production.

  • A Smarter Command Center Keeps Race Weekend Moving. T-Mobile will power and operate an evolved Smart Operations Command Center that brings crowd density and flow data, food and beverage line management and transportation tracking into a single real-time 3D view of the track so event organizers can spot and stay ahead of issues, ease bottlenecks and support safer operations for fans and staff.

  • More Race Weekend, Less Time in Line. The T-Mobile network helps keep things moving with connectivity for more than 500 ticket scanners and point-of-sale devices, SuperMobile for Las Vegas Grand Prix staff and T-Priority for first responders, giving them dedicated connectivity when the event is at its busiest.

A Proving Ground for What’s Possible

T-Mobile approaches sponsorships differently. Since the inaugural race in 2023, T-Mobile has worked side by side with Las Vegas Grand Prix as an operational technology partner, going beyond logo placement to play a more active role in testing new capabilities and experiences in one of the world’s most demanding live environments.

“We built America’s best network to connect people, but that’s not the whole story. What we’re building now is the foundation to bring an intelligent world to life,” said John Saw, President of Technology and Chief Technology Officer, T-Mobile. “That requires a network that can close the distance between data and decision, instantly, reliably, at scale. Vegas gives us the environment to prove it. As the leader in 5G, we’re already putting the network to work in new ways, and as we look toward the next generation of wireless connectivity, we’re using that lead to drive what comes next.”

T-Mobile’s approach includes providing a 5G private network and network slicing for broadcast production, a Smart Operations Command Center for smarter, faster and more informed decision making, and real-time connectivity through T-Priority and mission critical push to talk solutions. What T-Mobile learns here can help shape smarter, more responsive network capabilities for business customers and consumers alike, while supporting critical connectivity for first responders.

The Best Seats in the House are Magenta

Race week in Las Vegas is unlike any other event on the sports calendar — and T-Mobile members get more of it. From an exclusive moment with Lando Norris before the racing starts to front-row views of the track and T-Mobile Stage from Club Magenta, T-Mobile is making sure members are at the center of everything race week has to offer.

  • The T-Mobile Stage Goes Live to the World. For the first time, fans virtually anywhere can watch three nights of T-Mobile Stage performances live on the F1 YouTube channel. Up to 20 5G-connected cameras will give viewers a front-row seat to the stage and crowd in 4K, with select fan footage feeding directly into F1’s event broadcast. The stage lineup includes:

    • Thursday, Nov. 19: Two Friends + Ja Rule

    • Friday, Nov. 20: DISCLOSURE + Gorgon City

    • Saturday, Nov. 21: Sean Paul + Natasha Bedingfield

  • T-Mobile Zone and Club Magenta at Sphere. The best view of race week comes with a T-Mobile membership. Members with a ticket to the T-Mobile Zone at Sphere can access Club Magenta — a two-story lounge with prime views of the track and T-Mobile Stage, plus engraved earbuds (while supplies last), Magenta Hour drink discounts and complimentary charging.

  • Kick Off Race Week with Lando. On T-Mobile Tuesday, Nov. 17, fans can get up close with McLaren driver Lando Norris during an exclusive meet-and-greet at the T-Mobile Store on the Las Vegas Strip (3791 Las Vegas Blvd South).

  • Race Week, Right in Your Pocket. The F1 Las Vegas app, presented by T-Mobile, helps fans navigate the weekend with wayfinding, event info and real-time highlights, plus exclusive race replays for members.

For more on how T-Mobile is changing the way fans see, experience and connect with the FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX, visit www.t-mobile.com/LVGP.

Follow the T-Mobile Newsroom on X and Instagram to catch the latest company updates.

Best Mobile Network: Based on analysis by Ookla of Speedtest Intelligence® data 1H 2026. Ookla trademarks used under license and reprinted with permission.

About T-Mobile

As the supercharged Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is powered by an award-winning nationwide 5G Advanced network that connects more people, in more places, than ever before. With T-Mobile’s unique value proposition of best network, best value and best experiences, the Un-carrier is redefining connectivity and fueling competition while continuing to drive the next wave of innovation in wireless, broadband and beyond. Headquartered in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information, visit https://www.t-mobile.com.

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